In the beginning ...
Tapping away at a keyboard is what fills my day. It wasn't always this way. For twenty years I was a High School English teacher - the change really started one day during my long service leave ...
I was sitting in the dentist's chair having root canal treatment and it occurred to me that at this time I would normally be teaching my year nine class (15 year olds). When I realised that I'd rather be sitting where I was than in front of a class, I knew it was time to look for something new!
After leaving teaching, I spent six months doing all the things that teachers dream of doing when they're busy preparing lessons and marking assignments:
I read best-sellers instead of The Classics
I finished a crocheted bedspread that I'd started when my daughter went to preschool (and I was going to have all that spare time...) She was 18 when I finished it (!!)
I cross-stitched bookmarks for every member of my family and for any visitors who were unlucky enough to arrive when I'd completed another creation. Then I started on wall hangings for every room in my house.
I patch-worked enough quilts to keep a family of Eskimos snug
I rearranged furniture and gardened and made the entire family fleecy track suits
And then I had nothing to do...
In desperation, I turned back to my teaching notes - thinking I'd just go through them and toss out all but the really interesting ones.
It was while I was doing this, that I realised what a resource I'd accumulated over twenty years; so I decided to put them to use again.
My first inclination was to set up a coaching college for after school and holiday times, but I reasoned that it was limited by the physical space available and by the number of students who lived close enough.
My next thought was to conduct seminars for businesses - but after six months of not having to wear make-up, not having to get dressed up in suits, not having to be conscious of my every move (as is the case when teaching), I couldn't bring myself to get back into that scene.
The solution that finally struck me was one of those "bleeding obvious" cases - if I didn't want to have people come to me and I didn't want to go to them, what else could I do? I could send the information to them.
I spent several months writing a series of tutorials that would help people master the intricacies of our language, so that they could confidently take on any writing tasks.
Then I registered a business name, had my tutorials printed, got myself an 1800 number, a Postage Paid address and ran a series of two-step ads in the major Saturday papers. I was building up a steady stream of customers (although nothing like the hundreds I'd fantasised about), when I discovered the Internet! Here was a way to sell to millions, not just thousands (I've always been an optimist...). As we all know, it doesn't happen that way - but it does happen eventually!
My original tutorials have since expanded into a full writing course; I've branched out into writing content for web pages, press releases and award submissions for clients; into editing and proof reading and writing journal articles and newsletters. My articles on writing have appeared in numerous ezines and are archived on sites throughout the web.
As a result of this recognition, I've written for clients around the world - I have a wonderfully diverse range of work, writing press releases for business sites; preparing advertising material for autoresponders; ghost-writing articles for an introduction agency; proof-reading submissions for entrance to Ph D programs at universities; proof-reading course papers; editing entire websites; rewording the content of sites that have been translated into English and editing short stories for writers preparing to submit their work.
I have clients from within Australia and New Zealand; throughout the US and Canada; from the UK and from Iran, France, Switzerland, Zimbabwe and all parts in between. The Internet has made it possible for me to work quickly and easily with all these people - a highly satisfying aspect of the job!
I've had my own website since 1998 (Write101.com) and have noticed that my business has steadily improved over time. High listings in the search engines (accomplished, I'm proud to say with no underhanded tricks and all by myself) have all helped bring visitors to my site.
My initial efforts make me cringe with embarrassment now (read my article The Saga of the alt tags ), but they were all part of learning how to manage this wonderful new medium of communication.
I've found that the best way to deal with people from such a diverse range of backgrounds, is to treat them exactly the same as I treat everyone else I meet. I don't try to be someone I'm not even though the temptation is there to pretend that I have a huge conglomerate behind me and dozens of staff to carry out the work.
Even though I'm thousands of kilometres away from most of my clients, I maintain a personal tone in all my correspondence with them. I try to include a sentence or two about my family/ home / pets or whatever I think will interest them to let them know I'm a real person.
It just takes time to get known, to build up your own little networks and to find your niche - but it's worth it when you succeed in creating something out of nothing!
If the spelling of words like "realise" and "humour" in this article worries you, please read this: http://www.write101.com/aus.htm
I was sitting in the dentist's chair having root canal treatment and it occurred to me that at this time I would normally be teaching my year nine class (15 year olds). When I realised that I'd rather be sitting where I was than in front of a class, I knew it was time to look for something new!
After leaving teaching, I spent six months doing all the things that teachers dream of doing when they're busy preparing lessons and marking assignments:
I read best-sellers instead of The Classics
I finished a crocheted bedspread that I'd started when my daughter went to preschool (and I was going to have all that spare time...) She was 18 when I finished it (!!)
I cross-stitched bookmarks for every member of my family and for any visitors who were unlucky enough to arrive when I'd completed another creation. Then I started on wall hangings for every room in my house.
I patch-worked enough quilts to keep a family of Eskimos snug
I rearranged furniture and gardened and made the entire family fleecy track suits
And then I had nothing to do...
In desperation, I turned back to my teaching notes - thinking I'd just go through them and toss out all but the really interesting ones.
It was while I was doing this, that I realised what a resource I'd accumulated over twenty years; so I decided to put them to use again.
My first inclination was to set up a coaching college for after school and holiday times, but I reasoned that it was limited by the physical space available and by the number of students who lived close enough.
My next thought was to conduct seminars for businesses - but after six months of not having to wear make-up, not having to get dressed up in suits, not having to be conscious of my every move (as is the case when teaching), I couldn't bring myself to get back into that scene.
The solution that finally struck me was one of those "bleeding obvious" cases - if I didn't want to have people come to me and I didn't want to go to them, what else could I do? I could send the information to them.
I spent several months writing a series of tutorials that would help people master the intricacies of our language, so that they could confidently take on any writing tasks.
Then I registered a business name, had my tutorials printed, got myself an 1800 number, a Postage Paid address and ran a series of two-step ads in the major Saturday papers. I was building up a steady stream of customers (although nothing like the hundreds I'd fantasised about), when I discovered the Internet! Here was a way to sell to millions, not just thousands (I've always been an optimist...). As we all know, it doesn't happen that way - but it does happen eventually!
My original tutorials have since expanded into a full writing course; I've branched out into writing content for web pages, press releases and award submissions for clients; into editing and proof reading and writing journal articles and newsletters. My articles on writing have appeared in numerous ezines and are archived on sites throughout the web.
As a result of this recognition, I've written for clients around the world - I have a wonderfully diverse range of work, writing press releases for business sites; preparing advertising material for autoresponders; ghost-writing articles for an introduction agency; proof-reading submissions for entrance to Ph D programs at universities; proof-reading course papers; editing entire websites; rewording the content of sites that have been translated into English and editing short stories for writers preparing to submit their work.
I have clients from within Australia and New Zealand; throughout the US and Canada; from the UK and from Iran, France, Switzerland, Zimbabwe and all parts in between. The Internet has made it possible for me to work quickly and easily with all these people - a highly satisfying aspect of the job!
I've had my own website since 1998 (Write101.com) and have noticed that my business has steadily improved over time. High listings in the search engines (accomplished, I'm proud to say with no underhanded tricks and all by myself) have all helped bring visitors to my site.
My initial efforts make me cringe with embarrassment now (read my article The Saga of the alt tags ), but they were all part of learning how to manage this wonderful new medium of communication.
I've found that the best way to deal with people from such a diverse range of backgrounds, is to treat them exactly the same as I treat everyone else I meet. I don't try to be someone I'm not even though the temptation is there to pretend that I have a huge conglomerate behind me and dozens of staff to carry out the work.
Even though I'm thousands of kilometres away from most of my clients, I maintain a personal tone in all my correspondence with them. I try to include a sentence or two about my family/ home / pets or whatever I think will interest them to let them know I'm a real person.
It just takes time to get known, to build up your own little networks and to find your niche - but it's worth it when you succeed in creating something out of nothing!
If the spelling of words like "realise" and "humour" in this article worries you, please read this: http://www.write101.com/aus.htm
posted by Jennifer | 9:22 am
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